Discuss and clarify asset management and corporate restructuring requirements and objectives before investment by professional investors.
After initial discussions and meetings with founders and a preliminary understanding of the company, Equitix will:
- Briefly describe the company’s opportunities, challenges, and overall situation.
- Identify the key objectives the company aims to achieve through asset management and corporate restructuring.
Examples of potential objectives:
- Establish an efficient management and governance system for the distribution network.
- Develop a market expansion strategy targeting international markets by 2025, including market development and talent acquisition.
- Create a financial and investment strategy encompassing the Board of Directors, internal controls, and effective asset/subsidiary management.
- Define competitive positioning and a well-structured capital structure aligned with market penetration and expansion goals.
- Develop a talent development strategy.
Equitix’s approach to achieving the stated objectives:
a) Internal Survey and In-depth Interviews:
Methodology:
-
Individual In-depth Interviews: Conduct one-on-one in-depth interviews with senior management, functional directors, and department heads.
-
Group Interviews: Conduct group interviews with 5-6 employees from each department.
Deliverables:
-
Comprehensive Pre-Due Diligence Report: Prepare a detailed pre-due diligence report encompassing:
-
Work Environment and Culture: Assess the company’s work environment, values, and overall culture.
-
Team and Human Resources: Evaluate the company’s organizational structure, employee skills, and talent management practices.
-
Processes and Procedures: Analyze the company’s operational processes, internal controls, and decision-making frameworks.
-
Detailed Functional Reports: Provide in-depth reports on each department’s functions, responsibilities, and performance.
-
Technology Infrastructure: Evaluate the company’s technological capabilities, IT systems, and data management practices.
-
Financial and Accounting: Assess the company’s financial health, accounting practices, and risk management strategies.
-
Key Insights:
-
SWOT Analysis: Derive a comprehensive understanding of the company’s strengths, weaknesses, opportunities, and threats.
-
Internal Strategic Alignment: Identify and assess how internal strategic factors can effectively respond to external opportunities.
Report Details:
-
Comprehensive Overview: Provide a detailed 50-70 page report on the company’s current state and its potential for improvement.
-
Prioritization Recommendations: Outline prioritized recommendations for the company to optimize its operations and achieve its goals.
-
Focused Leadership: Empower the Founder/CEO to focus on critical value-adding activities by addressing operational inefficiencies and strategic gaps.
b) Business Development Strategy – Company-Level Strategic Planning
Approach:
-
Leveraging Internal Understanding: Building upon the comprehensive understanding gained from the internal survey and in-depth interviews (Section a), Equitix will collaborate closely with the founders to:
-
Refine Business Strategy: Refine and align the company’s overall business strategy with its current strengths, weaknesses, opportunities, and threats.
-
Define Short-Term and Long-Term Action Plans: Develop detailed action plans for both the short-term (6 months – 1 year) and long-term (3-5 years) horizons, considering market conditions and financial constraints.
-
Strategic Tools and Frameworks:
-
SWOT Analysis: Employ SWOT analysis to systematically evaluate the company’s strengths, weaknesses, opportunities, and threats.
-
IFE and EFE Analysis: Conduct Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) to assess the company’s internal strengths and external opportunities and threats, respectively.
-
IEM Matrix: Utilize the IEM Matrix to determine the company’s strategic posture (offensive, defensive, conservative, or retrenchment) based on its internal strengths and weaknesses relative to external opportunities and threats.
-
Competitive Position Matrix (CPM): Employ the CPM to evaluate the company’s competitive position relative to its key competitors in terms of strengths and weaknesses.
-
Strategic Choice and Action Plan: Develop a comprehensive strategic choice and action plan outlining the specific strategies and actions to be implemented over the short and long terms.
Key Deliverables:
-
Short-Term Action Plan: A detailed 6-month to 1-year action plan outlining the immediate steps required to address operational challenges and seize market opportunities.
-
Long-Term Strategic Roadmap: A comprehensive 3-5 year strategic roadmap outlining the company’s long-term vision, strategic goals, and key milestones, aligned with market trends and financial projections.
c) Functional Strategy Closely Linked with Finance Department
-
Based on a clear understanding of the company’s business strategy and strong agreement within the BOD/key players/founding team, a financial plan will be created for the fiscal year. This plan will provide a comprehensive picture of the company’s finances, including how much budget needs to be allocated and what funding sources may be required to turn desired actions into a realistic plan that aligns with the company’s resources.
-
Develop a financial plan for the next 5-8 years, covering working capital, capital utilization plan, and company valuation considering the company’s future size
d) Board of Directors:
- Develop a standard organizational chart and capital structure for a joint-stock company, including the Chairman of the Board, members of the Board, shareholders through outstanding shares, options, and ESOP.
e) Build an Internal Governance System:
-
Create a detailed operating payroll budget in collaboration with the Chief Accountant.
-
Employ the GE Matrix to evaluate each product line in terms of cash flow targets and inventory turnover for product strategy.
-
Develop an international standard recruitment plan, budget, and human resource development strategy, encompassing mindset, expertise for each department, management and leadership, supplementary expertise, and strategy.
-
Formulate a comprehensive business, sales, and marketing plan.
-
Develop a procurement, R&D, and production plan.
-
Outline a technology development and ERP plan.
-
Create a capital raising, working capital control, bank relations, investor, or shareholder plan.
-
Establish a plan for collaboration in developing a competitive positioning strategy.
-
Prepare a company profile for each round of equity issuance.
f) Establish a Compensation and Performance System:
-
Develop a comprehensive process for all departments.
-
Implement a compensation and management system based on 3P: Position, Person, BSC – KPI.
-
Create a competency dictionary and a structured 7-level promotion path.
-
Provide training and coaching for middle/senior management personnel.
-
Optimize work performance for each level based on position and title, maximizing the company’s labor productivity.
g) Company Profile Development
- Objective: To facilitate continuous fundraising rounds over multiple years by presenting a future cash flow projection based on growth rates and historical data.
- Company Description: Outline the company’s current products and services, past investment deals, and achievements.
- Customer Pain Points and Solution: Describe the pain points of the target customer segment and how the company’s products or services address them.
- Value Proposition: Clearly articulate the unique value proposition offered to customers.
- Timeliness: Explain why now is the right time for investment in the company.
- Market Size and Potential: Define the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Specific Addressable Market (SOM) for the company’s products or services.
- Competitive Landscape: Identify and analyze the company’s direct competitors.
- Products and Features: Provide a detailed description of the company’s products or services and their key features.
- Business Model: Clearly explain the company’s business model and revenue streams.
- Team: Highlight the experience and expertise of the company’s management team and key personnel.
- Financials: Present the company’s historical financial statements and projected financial performance.
- Capital Structure: Outline the company’s current capital structure and any planned financing activities.
h) Tax settlement and building sustainable relationships with government agencies.
- These are the tasks that Equitix will support for founders with the titles of: Member of the Board of Directors, Supervisory Board, optimizing most departments, reporting directly to the Chairman/CEO/BOD.
- If Equitix and the founder can reach an agreement, Equitix will send:
- CV item by detailed timeline.
- Non-disclosure agreement/Information confidentiality agreement.
- Investment agreement and memorandum of understanding/bilateral agreement.
Case Study: FMCG – Logistics – $1 Million Investment in 2017
1. Market size analysis:
a) Dairy Product
FILL IN THE FORM AND WE WILL RESPONSE WITHIN 24 HOURS








