THE JOURNEY OF A FOUNDER IS A ROLLERCOASTER OF EMOTIONS, FROM EXCITEMENT TO FEAR, HOPE TO DESPAIR, BUT ULTIMATELY, THE REWARDS ARE WELL WORTH IT.

Being a founder is a long journey filled with discovery, emotions, worries, hopes, desires, and rewards that are also very worthy.
Equitix’s Meaning

The meaning of Equitix: EQ (Emotional Quotient) + Equity (Equity Financing) + Experience.

Value and Cost

Everything in business, involving people, finance, and operations, should be driven by value and ultimately concluded with a fair price for both parties.

Ego and Humility

Ego and pride aren’t inherently bad, but they can hinder founders from seeking advice and sharing experiences, costing them valuable time and resources.

The Role of a Founder

Being a business owner means constantly thinking of solutions and solving them daily.

From the pressure of limited budgets, dealing with daily CVs, proactively finding solutions, testing them, and measuring their effectiveness, you’ll gain valuable experience.

The ultimate result of this journey is your personal wealth, which no one can replicate.

Desire for Quick Wealth and Multitasking

The desire for quick wealth and multitasking isn’t necessarily bad, but it needs a solid foundation.

Business is about waiting for everything else to retreat, while you remain focused and determined.

The key is to find something you’re truly passionate about and focus on it 100%.

Prioritization and Focus

In a period of overwhelming tasks, focus on a few key areas. You won’t have enough time for everything.

The most skilled and experienced founders are always busy and deeply immersed in their work.

Collaboration and Partnerships

We’re always open to collaborating with capable partners who do their job well.

We have standards for choosing partners and don’t necessarily need to compete.

Recent Challenges and Adaptations 

The past 5 years have been tough for many, with rising costs, changes in tax policies, challenges in traditional sales channels, shifts in human resources, and changes in consumer behavior and the labor force.

The successful business models and factors have also shifted.

Only by adapting and taking action can you find the right path.

Being a founder is about experiencing the thrill of finding solutions on your journey, not having a pre-determined path.

Critical Thinking and Objectivity

Be critical and objective about the information you receive.

Communication and Relationships

Many failed transactions and collaborations stem from our communication style.

Be gentle and open-minded.

Inner Strength and Focus

The greatest value of a founder is their inner strength, focus on goals, and minimizing distractions. This will help you overcome challenges.

Freedom and Happiness

The secret to happiness as a founder is freedom.

Every stage of business has its own difficulties, and the greatest motivation for a founder is the freedom to act and enjoy the journey.

The key to freedom is courage.

The best thing about being a founder compared to most others is taking action if you want to experience freedom.

As a founder, you’ll always face conflicts and contradictions, but you’ll learn to enjoy life while resolving them.

There’s always beauty in everything a founder experiences. You just need to change your approach and enjoy it. You can cry in the storm, but you can also dance in the rain.

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