IS VISION, MISSION AND CULTURE IMPORTANT?
How do you rate the importance of Vision, Mission and Culture in business? Do they sound abstract and have little to do with business? I don’t think so, vision, mission and culture are essential elements for your business. There are things that don’t generate sales right away, but are essential for building trust. If you have faith, you can sell…
I always believe that I can do it, and one day what I believe will come true. Beliefs have great power to govern your thinking, vision and urge you to act. If you are a salesperson who doesn’t believe in yourself or your product, which customer would dare to put their faith in buying your product?
“If you have faith, you can sell…”
“If you have faith, you can sell…” – Freepik
Each stage of the business will have great changes and require adaptation as a component of human resources. Because of that ever-changing movement, it is essential to have values that belong to ‘internal marketing’. Especially those of you in the customer-facing department – Customer Facing. Human resources always have faith in leadership, their direction, vision and actions. Leaders also trust their employees to understand and do it.
“…Sales is a journey”
With a new vision, I realized that the mission of a salesperson is to bring the cultural story into his products and spread that cultural value to customers. For me, selling to a customer is not about timing. Selling is a journey. That journey starts from the moment you just hatched the idea, until the product is delivered to your customer.
“Bán hàng là một hành trình” – Freepik
Sometimes you wonder why your products are of such good quality and price that customers do not choose. That’s because they’re not ready to buy, because they don’t fully understand the values and stories you’re trying to sell. A product is not just a product, not just a shirt, a pair of pants… hidden behind each item is their own story. The product also carries the cultural value that you and your business want to give to customers. When customers do not understand that value, they will certainly not spend money on your product.
Therefore, the products that I and my associates create all want to bring the best value to users. SAADO does not sell shoes, SAADO sells the experience of buying shoes and the self-respect of Vietnamese people. So that when foreigners buy shoes and they know about Vietnam. Maybe they will exclaim, “Wow, does Vietnam also have businesses like this?”.
You want your product to be noticed by customers among countless products in the same segment, surely you have to make yourself different. They must contain their own identity, their own cultural values, be unique and interesting. To do so, you must be the one to change, change to have new thoughts, new thoughts and new beliefs, thereby building new ways of doing things and making new and unique wise decisions in many ways. former of other businessmen. It’s not just sales, it’s a fierce battle for survival. The battle to see who brings unique value to customers.
“Make a difference, unique in business” – Freepik
I firmly believe that, when you know you are selling Vietnamese wisdom, you will have a strong belief in the products and they impact your personal beliefs on a daily basis.
At this point, do you have an answer to the importance of vision, mission and culture?
Written by:
Chairman of international investment Equitix Investing company limited.
Investment Director of Equitix Investing.
Equitix Investing is currently an investment company and main shareholder for startups & SMEs with a diversified portfolio focusing on businesses that can be strong in Vietnam’s raw material areas.